Centering Black life through authentic merchandise
The Anchor Collection pays homage to independent media, grassroots journalism, and the power of place.
Built on a clean, industrial typographic foundation, each piece in the collection highlights IN THE WAKE TV’s core reporting hubs—Newark, Willingboro, and New York City—using precise map coordinates to signal an unshakeable connection to the ground.
Utilitarian, sleek, and deeply intentional, this collection is designed for storytellers, crew members, and community advocates who carry the mission wherever they go: Centering Black life through authentic media.
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